I checked my local hobby store's game schedules, and they are nearly 80% D&D 2024. If you want to play in person at a hobby store, you will be playing D&D 2024. I don't blame hobby shop owners; they want more people through the door, and niche games are harder to arrange and support.
This store is pretty typical of the ones around here, 90% D&D 2024, with a few niche games, such as Daggerheart on Saturdays, and a monthly Star Wars campaign. We have some regular 2014 games and generic "5E" sessions in here as well, along with a handful of 3.5E games. The lack of Traveller, Call of Cthulhu, Draw Steel, Pathfinder, and a few other games surprises me. Also, Daggerheart having a regular weekend game is nice, but D&D 2024 is still crushing that game in live play every evening.
Most evenings, you have two or three D&D 2024 games.
Different stores, though, support different games. This one is more of a WotC store.
It is all about creating public events with broad appeal, since only a fraction of the gaming population will make time to play in person. The fall-off in D&D 2014 support also surprises me, given how vocal D&D YouTube is about "people sticking with D&D 2014" - I am betting there is a "reality distortion field" happening in D&D YouTube versus actual, in-store play. Some of those D&D YouTubers need to visit an actual hobby store and "touch dice" to get back in touch with the reality of what is happening in live play.
More people are playing D&D 2024 than they say, or even what D&D Beyond is reporting. That often-quoted "15% of created characters are for D&D 2024 on D&D Beyond" number seems pretty insane when I look at the above game schedule for live play. Also, you need to take into account that this is 10 years of character creation for 2014, versus a few years for D&D 2024.
Yes, my played games calendar is a very limited data point, since I am not looking at the schedules of thousands of hobby stores. But now I am wondering if the narrative on YouTube matches reality.
If every night of the week at a major metropolitan hobby store has two or even three D&D 2024 games going on, are you sure those D&D Beyond numbers of 15% are right? With this data, I am wondering whether more people play D&D 2024 in hobby stores, face-to-face, than on D&D Beyond.
Are you sure you want to go through with that digital-first strategy, Wizards? Is the whole VTT thing fading, and are people going back to traditional, in-person play? Wouldn't you want to double down on hobby stores and in-person play? I am beginning to wonder if a digital-first strategy is a disaster-ending one.
If I ran Wizards, I would hire a data expert and figure out where the game is being played. Then, I would go there, and that is where we would invest our resources. Hundreds of millions of dollars wasted on a VTT could have been invested in live-play programs, yielding a far, far, far better result. I am beginning to wonder whether the soft landing for D&D 2024 at launch was due to a lack of resources to support live-play programs.
The ground game matters.
But like D&D 5 itself, things are picking up a few years in.
This hobby-store data is also about curating an "audience" in these stores who will play one game, show up, and buy the overpriced drinks and snacks. Supporting fewer games builds the population of people who will show up every week. They do what they gotta do, and I don't blame them.
You follow the audience.
Also, if I am running a game? Yeah, I want people to be at my table, and I want the most people to choose from. D&D 2024 all the way, standardize on what 90% of the people play, and not waste a trip to the store for nobody to show. Even though I like other 5E variations, I can play D&D 2024 if that is what others are playing.
Two or three D&D 2024 games per night? Do I want a game? Do I want overflow players? Yes to all of the above. If you are in this crowd and find a good store and group, why wouldn't you jump in? The pool is hopping, jump in!
While I may prefer a more niche version of the game, such as Level Up A5E or Tales of the Valiant, I can play D&D 2024 if need be. 95% of it is the same game. It is not that big of a jump, as say, from Daggerheart or Draw Steel. Also, I suspect many of these are hybrid games that use 2024 books, but pull in popular house rules from 2014.
Online is a different universe, where any game can be played at any time, and you can usually find (or set up) a game with whatever version you want. One limitation is game support on your VTT of choice; if you are on Roll20, you don't have full support for Tales of the Valiant or Level Up A5E, as the platform is 90% D&D 2014 and 2024, plus other games with official support. Foundry is a different experience, as is Shard VTT.
I can play on a VTT for a niche game with fewer than 500 total players worldwide and still find a game.
But D&D 2024 is the game people will drive to a store to play in person, face-to-face.
























